Behind-the-scenes of Taylor Swift’s 'reputation' pop-up.

December 4, 2017 | by Rose Riddell

To celebrate the release of her album ‘reputation’, Taylor Swift teamed up with AT&T to launch a special pop-up store, where fans were able to buy merchandise, as well as take a look at some music video outfits - and of course, take part in some photo opportunities.

Some lucky fans even got to take some photos with Taylor Swift herself:

@taylorswift13 please don't ever become a stranger whose laugh I could recognize anywhere! I love you so much and will forever be by your side! Last night left me wonderstruck @ATT @taylornation13! #TaylorSwiftNow #repcelebrationATT pic.twitter.com/cie86o9dLF

— Melissa s TS & KB (@Melissamy108) November 14, 2017

I will never forget this moment because in this moment everything that I have wanted [for the past 11 years] has just happened to me. I love you endlessly, forever and always, @taylorswift13. #TaylorSwiftNow #repCelebrationATT pic.twitter.com/sYNRwxN46M

— Alexa Kishner (@alexakishner) November 16, 2017

Taylor with fans at the #repcelebrationATT party! pic.twitter.com/2FE4ycZ7qe

— Taylor Swift Updates (@TSwiftLA) November 15, 2017

Watch Billboard take you behind-the-scenes of the pop up below:

The #Reputation pop up shop was a Swiftie's dream come true. pic.twitter.com/mecodJGjwz

— billboard (@billboard) November 16, 2017

And check out some photos from the pop-up below…

P.S. Taylor Swift will bring her ‘reputation’ Stadium Tour to New Zealand next November - click here for more information.

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