Bon Iver announces gender equity campaign for tour.

Ahead of the tour in support of their new album ’22, A Million’, Bon Iver has announced a gender equity campaign called ‘2 A Million’, which aims to not only promote awareness, but also a “person-to-person connection in an effort to end gender inequality, domestic violence, and sexual abuse.”

Each city on the tour will see them teaming up with a different local non-profit, and merch will be sold at the show to fundraise.

See their full announcement that they posted via Twitter:

Watch the ’33 ‘God’’ lyric video below…